FOCUSED ON QUALITY
From strategic planning, processes, technology, industry and manufacturing, packaging, marketing, and communications, to the characteristics of Rica’s direct and indirect collaborators, the group is conscious of quality and its 1`high standards.
Quality is a core piece of the organization’s culture, which is why Grupo Rica holds a leading position in the food market. Every time Grupo Rica obtains a certification, it seeks another one to respond to market demands and the need for healthy local and global competitiveness. By holding these credentials and continuous improvement and quality assurance in all its areas, its offer in value becomes unique and rich. The Quality department permeates the entire organization, sharing its status and progress with this strategic axis. For this business group, quality is no longer an end in itself but an essential component in each of the company’s processes; it is a characteristic that has been incorporated into the actions of each of its direct and indirect collaborators.